What is trademark?
Trademark is the registration of any name, logo or slogan used to identify a company, a product or a service. Trademark is an intellectual property and allows the public to identify your company, distinguishing you from other companies.
Why is trademark registration important?
By registering your company’s name, logo or slogan, you guarantee that only and exclusively your company can use it, building your visual identity and brand value.
How is the trademark registration done?
The registration must be done with government entities in each country where the brand, logo or slogan will be registered. Annual taxes must be paid in order to secure the name and logo exclusivity.
How is the trademark registration in Europe?
The entity responsible in Europe for trademark registration is OHIM (Office for Harmonization in the Internal Market), that registers trademark in all 27 countries of the European Union, which means that only one trademark registration must be done to have your brand and logo secured for all countries in Europe.
What is the timescale for the trademark registration process?
The timescale is from 6-12 months to be fully approved and registered and once registered, the trademark is valid for 10 years.
For further information on trademark registration, please contact us.